Yearly Archives: 2017

Guest Experience – The Last Differentiator: Part 2

This is the second of a three part series exploring the guest experience in casino resorts. The first installment focused on creating and delivering an exceptional guest experience – click here…

Two firms to conduct market studies for proposed Cedar Rapids casinos

Public can weigh in on Sept. 26; decision expected in November COUNCIL BLUFFS — The path forward for a high stakes decision of whether to approve a gambling license for one or more casinos in downtown Cedar Rapids became clearer today. White Sand…

Guest Experience vs. Customer Service

This is the first of a three part series exploring the guest experience in casino resorts.  The first installment will focus on creating and delivering an exceptional guest experience; the next installment will discuss creating memorable…

The Dynamic Between Online and Land-Based Casino Operations

By: Thomas Mielke | Nina Gold   Figures from the European Gaming & Betting Association (EGBA) show that the European online gaming and betting market is thriving. In fact, research from last year indicates that it was the largest market for…

Casino Resort Design and Development – Budgets and Timelines

The global proliferation of gaming continues in both mature markets and new jurisdictions.  As this election season reminds us, many locales are still considering opening up new markets or expanding existing markets for casino development.  These…

Cyber Risk Whitepaper

Recent cyber events around the globe, including the political arena, once again draw attention to the critical urgency of cybersecurity.  Casino resorts are a regular target for people or “bad actors” that wish to steal, do harm, or cause havoc…

Understanding Your Customers and Your Operation – Measurement and Action

In today’s extremely competitive gaming markets, having the knowledge of how well you are performing is much more than analyzing revenue results.  Different metrics that measure customer service, property presentation, messaging and communication…

Casino Expansion

While there is a growing saturation of gaming in certain markets in the US, there are still many areas of the country which can sustain new or expanded gaming.  States that are currently looking at implementing new casino options (or expanding…

WhiteSand Celebrates 15 Years

This year, WhiteSand Gaming celebrates our 15th anniversary and we felt this was the appropriate time to say thank you to our clients, partners, and team members. Over the last fifteen years, we have helped over 100 different clients improve their…

Project Management

The systems and solutions of the gaming industry have changed, but the method of acquiring/building, installing, testing, and going live have not changed.  It requires a Project Manager that has an acute attention to detail, a get-it-done…